As I outlined in my previous blog post “What is Good Advertising?” The main purpose of your advertising is to help make a sale, or directly make a sale in the ad itself. 

For this to happen, you’ll need an …

If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with …

Hey There,

The pinnacle of success for most traditional advertisers is getting an ad run in the Super Bowl.

They lust over the idea of getting their commercial run in front of the biggest T.V. audience one could imagine… for …

Have you ever received an advertisement in the mail from a big corporation?

The kind of corporation that spends 10’s of millions a year on “Branding” and name recognition marketing?

Trying to model those big faceless corporations is usually one …

Hey there,

A marketing lesson from the fabulous world of “professional” wrestling.

One of my favorite things to do as a kid was watch wrestling.
(Or as my grandmother called it “Wrastlin’)

Every Saturday morning and Monday night me and …

Howdy,

I’ve been in the marketing and advertising field for over 7 years and have an interesting observation…

When it comes to advertising, most business owners these days are so misinformed that they depend on advertising reps and ad agencies …

Hey there,

You know, there’s one area of marketing that business often lose fortunes on. One are that has so much bad advice and hype, I’m surprised it hasn’t been banned from colleges and universities yet.

And that is the …