As I outlined in my previous blog post “What is Good Advertising?” The main purpose of your advertising is to help make a sale, or directly make a sale in the ad itself. 

For this to happen, you’ll need an …

If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with …