As I outlined in my previous blog post “What is Good Advertising?” The main purpose of your advertising is to help make a sale, or directly make a sale in the ad itself. 

For this to happen, you’ll need an …

If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with …

There are many direct marketing companies and gurus who will hype you up on the wonderful benefits of direct mail and how it outperforms email and other media according to all types of studies.

I love direct …

Hey There,

The pinnacle of success for most traditional advertisers is getting an ad run in the Super Bowl.

They lust over the idea of getting their commercial run in front of the biggest T.V. audience one could imagine… for …

Hey there,

You know, there’s one area of marketing that business often lose fortunes on. One are that has so much bad advice and hype, I’m surprised it hasn’t been banned from colleges and universities yet.

And that is the …