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Archive for the ‘Copywriting’ Category

The Underlying Reasons Why Most Small Business Advertising Fails

Posted on January 31st, 2020 by Wayne Brown

If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with

The 7 Core Reasons Most Direct Mail Fails…

Posted on March 1st, 2017 by Wayne Brown


There are many direct marketing companies and gurus who will hype you up on the wonderful benefits of direct mail and how it outperforms email and other media according to all types of studies.

I love direct …

The “ABA” Rule of Advertising…

Posted on July 22nd, 2016 by Wayne Brown

Hey there,
One of the best ways to get really good at advertising, is to study the guys who make the most money doing it. In the direct mail world, that’s guys like Agora publishing… Boardroom Reports… Weiss Research… and

Why Most Superbowl Ads Fail…

Posted on July 15th, 2016 by Wayne Brown

Hey There,

The pinnacle of success for most traditional advertisers is getting an ad run in the Super Bowl.

They lust over the idea of getting their commercial run in front of the biggest T.V. audience one could imagine… for …

Why traditional branding is stoopid…

Posted on July 2nd, 2016 by Wayne Brown

Hey there,

You know, there’s one area of marketing that business often lose fortunes on. One are that has so much bad advice and hype, I’m surprised it hasn’t been banned from colleges and universities yet.

And that is the …


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