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The Underlying Reasons Why Most Small Business Advertising Fails

Posted on January 31st, 2020 by Wayne Brown

If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with

The 7 Core Reasons Most Direct Mail Fails…

Posted on March 1st, 2017 by Wayne Brown


There are many direct marketing companies and gurus who will hype you up on the wonderful benefits of direct mail and how it outperforms email and other media according to all types of studies.

I love direct …

How to Stop Your Customers from Fornicating with Your Competitors!

Posted on January 20th, 2017 by Wayne Brown

Hey there,

The more I learn about business, the more I realize that marketing is a lot like being married to a woman.

A woman needs, wants, and desires special attention a lot more than you think to give it …

The “ABA” Rule of Advertising…

Posted on July 22nd, 2016 by Wayne Brown

Hey there,
One of the best ways to get really good at advertising, is to study the guys who make the most money doing it. In the direct mail world, that’s guys like Agora publishing… Boardroom Reports… Weiss Research… and

Why Most Superbowl Ads Fail…

Posted on July 15th, 2016 by Wayne Brown

Hey There,

The pinnacle of success for most traditional advertisers is getting an ad run in the Super Bowl.

They lust over the idea of getting their commercial run in front of the biggest T.V. audience one could imagine… for …

Branding Mistakes to avoid like the plague…

Posted on July 12th, 2016 by Wayne Brown

Hey there,

Another branding mistake to discuss.

Have you ever received an advertisement in the mail from a big corporation?

The kind of corporation that spends 10’s of millions a year on “Branding” and name recognition marketing?

They’re usually the …

Differentiate or Die!

Posted on July 7th, 2016 by Wayne Brown

Hey there,

A marketing lesson from the fabulous world of “professional” wrestling.

One of my favorite things to do as a kid was watch wrestling.
(Or as my grandmother called it “Wrastlin’)

Every Saturday morning and Monday night me and …

Why Most Ad Agencies Are a Waste of Time…

Posted on July 2nd, 2016 by Wayne Brown

Howdy,

I’ve been in the marketing and advertising field for over 7 years and have an interesting observation…

When it comes to advertising, most business owners these days are so misinformed that they depend on advertising reps and ad agencies …

Why traditional branding is stoopid…

Posted on July 2nd, 2016 by Wayne Brown

Hey there,

You know, there’s one area of marketing that business often lose fortunes on. One are that has so much bad advice and hype, I’m surprised it hasn’t been banned from colleges and universities yet.

And that is the …

What is Good Advertising?

Posted on June 29th, 2016 by Wayne Brown

What is good advertising?

The late Albert Lasker, the head of one of the largest ad agencies in America during the early 1900’s once asked this question.

You see, Lasker was a brilliant salesman.

A man who had nearly irresistible …


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