In my blog post “What is good advertising” I explained what the underlying philosophy or driving motivation should be for small businesses, as it relates to advertising.
It isn’t anything ground-breaking or revolutionary, but many small business owners have been …
To say social media marketing has been disrupted this year would be a gross understatement.
Nonetheless, 2021 ended on a very high note and I’d like to give you some insights on how one of my clients had a very …
I learned a very important truth from the Legendary marketing expert Jay Abraham. There are ONLY 3 ways to grow a business.
Most businesses …
As I outlined in my previous blog post “What is Good Advertising?” The main purpose of your advertising is to help make a sale, or directly make a sale in the ad itself.
For this to happen, you’ll need an …
If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with …
There are many direct marketing companies and gurus who will hype you up on the wonderful benefits of direct mail and how it outperforms email and other media according to all types of studies.
I love direct …
Hey there,
The more I learn about business, the more I realize that marketing is a lot like being married to a woman.
A woman needs, wants, and desires special attention a lot more than you think to give it …
Hey There,
The pinnacle of success for most traditional advertisers is getting an ad run in the Super Bowl.
They lust over the idea of getting their commercial run in front of the biggest T.V. audience one could imagine… for …
Have you ever received an advertisement in the mail from a big corporation?
The kind of corporation that spends 10’s of millions a year on “Branding” and name recognition marketing?
Trying to model those big faceless corporations is usually one …
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