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Branding Mistakes to avoid like the plague…

Hey there,

Another branding mistake to discuss.

Have you ever received an advertisement in the mail from a big corporation?

The kind of corporation that spends 10’s of millions a year on “Branding” and name recognition marketing?

They’re usually the biggest offenders when it comes to branding mistakes.

The funny thing about their advertising is that they work so hard to build their brand, but don’t put any work at all into generating sales from their advertising.

It’s really a shame when you think about it.

One of the most common mistakes they commit is plastering their company name, logo and other self-serving information right at the top of the ad, or mailing.

That’s prime advertising real estate. That’s the only opportunity you have to get their attention and interest them in reading the rest of your ad. What a waste of space!

And the sad thing is… in most cases it only gets worse from there!

They continue the ad by going on and on about the company.

It’s financial strength, how long its been around, how many employees it has and how many locations, etc…

It’s kinda like a guy who takes a girl out on their first date, and then proceeds to do nothing but talk about himself. His education… his accomplishments… his career… his ambitions… his interests… and doesn’t bother to find out what the young lady is interested in.

Is it really necessary (or profitable)to have your company name, logo,
cheesy slogan and mission statement plastered to the top of your
ad?

Not unless you’re an ego maniac and don’t care about actually getting response.

Otherwise, it’s best to start off with where the prospect is.

Join the conversation going on in their mind. What’s the biggest
problem they have as it relates to your product?

Start there and you immediately gain there attention.

Start bloviating and pontificating about yourself and your message ends up in
the trash can without a second thought.

If you want to brand the right way, and get sales at the same time… go here:

www.businessbuildingtechnician.com/Ad_Critique.html

Wayne Brown
Business Growth Strategist/Copywriter/Coach
BusinessBuildingTechnician.com
443-453-1218

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