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Posts Tagged ‘direct marketing’

The Underlying Reasons Why Most Small Business Advertising Fails

Posted on January 31st, 2020 by Wayne Brown

If you own a small business, restaurant, or professional practice and have been creating your own advertising campaigns, or hiring ad agencies or “marketing guys” to do so… only to watch your ads continually flush money down the toilet with

The “ABA” Rule of Advertising…

Posted on July 22nd, 2016 by Wayne Brown

Hey there,
One of the best ways to get really good at advertising, is to study the guys who make the most money doing it. In the direct mail world, that’s guys like Agora publishing… Boardroom Reports… Weiss Research… and

Why traditional branding is stoopid…

Posted on July 2nd, 2016 by Wayne Brown

Hey there,

You know, there’s one area of marketing that business often lose fortunes on. One are that has so much bad advice and hype, I’m surprised it hasn’t been banned from colleges and universities yet.

And that is the …


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