Why Most Superbowl Ads Fail…
Hey There,
The pinnacle of success for most traditional advertisers is getting an ad run in the Super Bowl.
They lust over the idea of getting their commercial run in front of the biggest T.V. audience one could imagine… for just 30-60 seconds.
But what you may not know is the success rate of these commercials is so low it’s disgusting. At least by my standards… and if you’re smart, your standards too.
If you pay 6 million dollars for a 60 second ad spot, you better be clear on what your intention/goal is.
For most of these companies it is merely to get attention. To get mentions on Facebook, Twitter or a couple of news channels the next day.
But at the end of the day… when all the smoke is cleared, and all the dust is settled… if it didn’t increase sales, it was a failure.
What good is getting people’s attention if you don’t do anything with it?
Like getting them to buy your product for example…
In the past 3-5 years, I can only name 1 breakthrough, runaway
success image advertising campaign.
Sales for Dos Equis Beer have skyrocketed since the inception of the “World’s Most Interesting Man” campaign.
In that same time period, I can recall hundreds of ads that have had absolutely no effect on sales that have been given tons of media and consumer attention.
Attention or awareness in and of itself will rarely lead to sales.
If you don’t want to be like these foolish Super Bowl advertisers, who waste money on advertising because they’ve got a couple hundred million to blow, and don’t need immediate accountability to succeed…
Go ye here: www.businessbuildingtechnician.com/ad_critique.html
I’ll make sure all your advertising pays it’s own way, and puts plenty of additional revenue in the bank.
Wayne Brown
Business Growth Strategist/Copywriter/Coach
BusinessBuildingTechnician.com
443-453-1812
